Campaign B Sub Activity Elvis 2006-10-23 2006-11-08 2006-11-06 15 500 201 299 41% Presley 15 Purchase 100% 13.4 15 10 67% 20.1 1.5 67% 15 Returned form or survey by mail 15 100% 13.4 Requested to be contacted 10 67% 20.1 Campaign B Lisa Presley Direct mail Direct response post mail 2006-11-01 2006-11-30 2006-11-22 21 1000 201 799 21% Interest 15