Activity A Jon Morris 2006-10-09 2006-10-23 2006-10-23 14 100 20 80 20% 20 Purchase 50% 2 10 10 50% 2 1 100% 10 Made phone call 10 50% 2 Completed phone survey 10 50% 2 Campaign A Kathy Myers Advertising Print ad 2007-01-15 2007-02-09 2007-01-31 16 1200 20 1180 2% Interest 20